Madden NFL 11 is a football game by EA Sports.
Online Team Play
Online Franchise (previously available as Madden NFL 10 download)
I don't know about OTP. Franchise and Online Franchise are basically the same. You have a team, you can have a fantasy draft, etc. Superstar is where you choose a rookie and play his career out (it may be unrealistic.) Pickup Game/Exhibition is, well, a game. Choose your team, field, jersey, weather, and settings, and GO! My madden is where you can customize all the rosters, players, music, data, etc.
UT is a new mode that allows you to create the "ultimate team". You start off with a "starter pack" with all the basics- 30 players, 1 head coach, away and home jerseys, offense and defense playbooks, and a stadium. You can then bid on cards, buy packs, or sell your own at the auction! You play games to earn coins, which can be redeemed for any number of scouting reports, card packs, cards, etc.